By Assael, Henry <br/><br/>
Consumer behavior: and marketing action 

 - 6th 
 - Bangalore  Thomson  2006 
 - xviii; 718p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS