By Sheth, Jagdish N. <br/><br/>
Customer behavior: a managerial perspective 

 - 2nd 
 - Bangalore  Thomson  2003 
 - xix; 487p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer behavior Consumer behavior Marketing Managem
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SHE