By Zikmund, William G. <br/><br/>
Exploring marketing research 

 - 8th 
 - Chennai  Thomson  2003 
 - xxi; 744p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK