By Wells, William <br/><br/>
Advertising: principles and practice 

 - 6th 
 - New Delhi  PHI  2005 
 - xxix; 599p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL