By Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy: a South Asian perspective 

 - 5th 
 - Delhi  Pearson Education  2008 
 - xvi; 594p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80954  / LOV