By Verma, Harsh V. <br/><br/>
Brand management: text and cases 

 - 2nd 
 - New Delhi  Excel Books  2006 
 - xvi; 477p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management Marketing Management Brand equity
<br/><br/><label>Dewey Class. No.: </label>658.827  / VER