By Sharma, Sangeeta <br/><br/>
Advertising: planning and implementation 

 - 1st 
 - New Delhi  PHI  2006 
 - xviii; 478p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA