Editor by Varadarajan, P Rajan <br/><br/>
The business of marketing 

 - 1st 
 - Mumbai  Jaico Publishing House  2001 
 - xi; 366p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The business of marketing- strategy research
<br/><br/><label>Dewey Class. No.: </label>658.8  / THE