By Mathur, U. C. <br/><br/>
Strategic marketing management: text and cases 

 - 1st 
 - New Delhi  Macmillan  2006 
 - xvi; 296p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Critical marketing strategies Global marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAT