By Chowdhaty, Nimit <br/><br/>
Textbook of marketing of service: the Indian experience 

 - 1st 
 - New Delhi  Macmillan  2005 
 - xiii; 445p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of service
<br/><br/><label>Dewey Class. No.: </label>658.80954  / CHO