By Kotler, Philip et al. <br/><br/>
Marketing management: a South Asian perspective 

 - 12th 
 - Delhi  Pearson Education  2007 
 - xliii; 621p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT