By Sengupta, Subroto <br/><br/>
Brand positioning: strategies for competitive advantage 

 - 2nd 
 - New Delhi  Tata McGraw-Hill  2005 
 - xiv; 297p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand positioning Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN