By Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 2nd 
 - New Delhi  PHI  2006 
 - xxvii; 538p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO