By Loudon, David L. <br/><br/>
Consumer behavior 

 - 4th 
 - New Delhi  Tata McGraw-Hill  2002 
 - xxiii; 788p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU