By Jones, John Philip <br/><br/>
What's in a brand: building brand equity through advertising 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2006 
 - xv; 335p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>What's in a brand: building brand equity through adverti
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON