By Lancaster, Geoff <br/><br/>
The art of marketing: introduction to marketing vol.1: a step-by-step guide to all the tools of marketing 

 - 1st 
 - New Delhi  Kogan Page  2001 
 - ix; 290p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN