By Yadiv, Daniel <br/><br/>
The art of marketing: creative marketing communications vol. 3; a practical guide to planning skills and techniques 

 - 1st 
 - New Delhi  Kogan Page  2001 
 - vii; 277p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / YAD