By Jones, Philip John <br/><br/>
Behaind powerfull brands: from strategy to campaign 

 - 1st 
 - New Delhi  Tata McGraw Hill  2000 
 - xii; 322p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON