By Jones, Johen Philip <br/><br/>
Behind powerful brands: from strategy to campaign 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2003 
 - xi; 322p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behind powerful brands- from strategy to campaign
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON