By Shanker, Ravi <br/><br/>
Services marketing: the Indian perspective 

 - 1st 
 - New Delhi  Excel Books  2008 
 - xvi; 656p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SHA