By, Ries, A L <br/><br/>
Positioning: the battle for your mind 

 - 20th 
 - New Delhi  Tata McGraw-Hill  2006 
 - xii; 246p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA