By Aaker, David A. <br/><br/>
Strategic market management 

 - 6th 
 -  Wiley India  2006 
 - xiv; 338p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Business strategyEnvironmental analysis
<br/><br/><label>Dewey Class. No.: </label>658.802  / AAK