By Prahald , C.K. <br/><br/>
The future of competition: co-creating unique value with customeres 

 - 1st 
 - New Delhi  Penguin  2004 
 - viii; 256p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition management
<br/><br/><label>Dewey Class. No.: </label>658.812  / PRA