By Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making 

 - 2nd 
 - Delhi  Pearson Education  2005 
 - 451p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR