By Kumar, S Ramesh <br/><br/>
Managing Indian brand: marketing concepts and strategies 

 - 2nd 
 - New Delhi  Vikas  2002 
 - vii; 356p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.8270954  / KUM