By Stone, Merlin <br/><br/>
Consumer insight; how to use data and market research to get closer to your customer 

 - 1st 
 - New Delhi  Kogan Page  2005 
 - xv; 288p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer insight Market research
<br/><br/><label>Dewey Class. No.: </label>658.834  / STO