By Yadin, Daniel <br/><br/>
The international dictionary of marketing: over 2,000 professional terms and techniques 

 - 1st 
 - New Delhi  Kogan Page  2006 
 - v; 441p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.803  / YAD