By Harris, Godfrey <br/><br/>
The hottest ideas in word of mouth advertising: what works what doesn't what's fake and why 

 - 1st 
 - New Delhi  Viva Books  2005 
 - 260p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / HAR