Edited by K, Shyam Sunder <br/><br/>
Building customer loyalty: perspectives and applications 

 - 1st 
 - Hyderabad  Le Magnus University Press  2005 
 - viii; 172p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FMCG and loyalty Telecommunications Airline
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUI