Edited by Kambhammettu, S. S. <br/><br/>
Integrated marketing communication: an introduction 

 - 1st 
 - Hyderabad  Le Magnus University Press  2005 
 - ix; 218p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / INT