Edited by Suresh, K. <br/><br/>
Marketing research: approaches and applications 

 - 1st 
 - Hyderabad  ICFAI University Press  2005 
 - viii; 229p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research- planning data collection
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR