By Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - 6th 
 - New Delhi  Thomson  2004 
 - xviii; 925p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI