By Farris, Paul W. et al. <br/><br/>
Marketing metrics: 50+ metrics every executive should master 

 - 1st 
 - Delhi  Pearson Education  2006 
 - xv; 359p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR