By Keegan, Warren J <br/><br/>
Global marketing management 

 - 7th 
 - New Delhi  Pearson Education  2006 
 - 643p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Global marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE