By Kotler, Philip <br/><br/>
A framework for marketing management 

 - 2nd 
 - Delhi  Pearson Education  2006 
 - 383p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT