By Kapferer, Jean - Noel <br/><br/>
Strategic brand management: creating and sustaining brand equity long term 

 - 2nd 
 - New Delhi  Kogan Page  2005 
 - 443p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic brand management Multi-brand portfolios Financial evaluationa andaccounting for brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP