TY  - BOOK
AU  - By Kapferer, Jean - Noel
TI  - Strategic brand management: creating and sustaining brand equity long term
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  - Strategic brand management Multi-brand portfolios Financial evaluationa andaccounting for brands
ER  -