By Wilson, Richard M.S. <br/><br/>
Strategic marketing management: planning, implementation and control 

 - 2nd 
 - New Delhi  Viva Books  2005 
 - xix; 827p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing- planning implementation
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL