By Weinstein, Art <br/><br/>
Handbook of market segmentation: strategic targeting for business and technology firms 

 - 3rd 
 - Mumbai  Jaico Publishing House  2007 
 - xviii; 241p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / WEI