Edited by Sheth, Jagdish N. <br/><br/>
Customer relationship management: emerging, concepts, tools and applications 

 - 1st 
 - New Delhi  Tata Mcgraw Hill  2003 
 - xv; 544p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship management Implementing CRM CRM in financial services
<br/><br/><label>Dewey Class. No.: </label>658.812  / CUS