TY  - BOOK
AU  - Edited by Sheth, Jagdish N.
TI  - Customer relationship management: emerging, concepts, tools and applications
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Relationship management Implementing CRM CRM in financial services
ER  -