By Chunawalla, S. A. et al. <br/><br/>
Advertising: theory and practice 

 - 1st 
 - Mumbai  Himalaya Publishing House  2006 
 - 424p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU