By Hoffman, K Douglas <br/><br/>
Services marketing; concepts, strategies, and cases 

 - 3rd 
 - Delhi  Thomson  2007 
 - xix; 588p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF