By Guinn, Thomas C. O. <br/><br/>
Advertising and integrated brand promotion 

 - 4th 
 - Delhi  Thomson  2007 
 - xlviii; 781p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU