By Zikmund, William G <br/><br/>
Essentials of marketing research 

 - 3rd 
 - New Delhi  Thomson  2007 
 - xvii; 414p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK