By Mathieson, Rick <br/><br/>
Branding unbound: the fulture of advertising, sales and the brand experience in the wireless age 

 - 1st 
 - New Delhi  PHI  2007 
 - ix; 244p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding unbound Marketing Management Advertising
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT