by Zikmund, William G. <br/><br/>
Customer relationship management: integrating marketing strategy and information technology 

 - 1st 
 -  Wiley  2003 
 - xix; 179p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship management Nature of customer CRM data warehouse
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZIK