By Kapoor, Jagdeep <br/><br/>
Brand seg'meant'ation: seven strategies for effective segmentation 

 - 1st 
 - New Delhi  Macmillan  2006 
 - viii; 92p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand seg'meant'ation: seven strategies for effective egmentation
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP