By Mathur, U. C. <br/><br/>
Brand management: text and cases 

 - 1st 
 - New Delhi  Macmillan  2006 
 - xiv; 173p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management Advertising Marketing Brand name pla
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT