By Groucutt, Jonathan <br/><br/>
Marketing: essential principles, new realities 

 - 1st 
 - New Delhi  Kogan Page  2004 
 - xviii; 540p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO